OnePlus Invests Big in India with Project Starlight
OnePlus has announced a major investment of ₹2,000 crores in India over the next three years through its new initiative, Project Starlight. This initiative signifies India's growing importance as a key market for OnePlus globally. The company aims to focus on innovations tailored to Indian users, addressing challenges like extreme weather, high device usage, and longer replacement cycles.
enhancing product durability, improving customer service, and developing India-specific features.
OnePlus is committed to creating more resilient devices, starting with its new DisplayMate A++ display, which will be featured in an upcoming flagship model. This display is designed to perform well under India's harsh sunlight, offering 4500 nits of peak brightness and vivid color accuracy. Additionally, the brand has introduced its Green Line Worry-Free Solution, which includes enhanced AMOLED screen protection and rigorous hardware testing. A lifetime warranty will cover green line issues, boosting user confidence in device durability.
OnePlus plans to expand its network of service centers by 50% by mid-2026. This year alone, the company claims to have increased its centers by 22%, including a significant rise in exclusive service outlets. It is also upgrading flagship stores and enhancing online support through WhatsApp, live chat, and hotline options. Users can expect a more transparent repair process and faster, more efficient customer service.
OnePlus is introducing India-specific features to its devices. The upcoming OnePlus 13 Series will offer 5.5G connectivity, promising speeds 380% faster than current 5G services. Additionally, a new signal optimization feature will improve connectivity in high-traffic areas like the Delhi Metro. The devices will also include Steady Connect, which extends Bluetooth range to 360 meters, allowing use in environments such as gyms or crowded stations.
Project Starlight demonstrates OnePlus' commitment to the Indian market and its dedication to providing Indian users with innovative and tailored solutions. This investment is expected to further strengthen OnePlus' position in the Indian smartphone market and solidify its relationship with Indian consumers.