
The beauty and personal care industry in India is undergoing significant changes, with a noticeable shift towards home-grown brands that are resonating with consumers due to a better understanding of local needs. A prime example of this is RENÉE Cosmetics, founded by Ashutosh Valani, Aashka Goradia, and Priyank Shah in 2018 in Ahmedabad. The brand has emerged as a strong contender in the market, offering quality, innovative, and affordable products that cater specifically to the preferences of Indian consumers.
RENÉE Cosmetics' success can be attributed to its strategic approach in product development, distribution channels, and overall brand positioning. Unlike many competitors that rely on foreign manufacturers, the brand focuses on local manufacturing in India, ensuring strict quality control and supporting domestic industries. This commitment to local production not only maintains high standards but also helps in fostering strong customer connections by meeting their expectations effectively. In addition, the brand's emphasis on a lean portfolio of products across various beauty categories ensures operational efficiency and avoids inventory-related challenges that can be capital-intensive.