IBM Partners with Scuderia Ferrari HP to Enhance Fan Engagement and Data Analytics
In a landmark partnership, IBM has joined forces with Scuderia Ferrari HP, becoming the official Fan Engagement and Data Analytics Partner of Formula 1's most historic team. This multi-year collaboration, commencing in 2025, will leverage IBM's cutting-edge analytics and digital technology expertise to elevate Ferrari's fan experience and data-driven insights to unprecedented levels.
At the heart of this partnership lies a reimagined mobile app, scheduled for launch during the 2025 racing season. This app will utilize IBM's data analytics capabilities to deliver personalized content and real-time insights, creating a truly immersive experience for fans. Additionally, IBM's platform will transform Ferrari's extensive data archive, encompassing both current and historical data, into a powerful tool for engaging racing enthusiasts with unique, customized features.
"In Formula 1, seconds matter whether it's on or off the track," emphasizes Jonathan Adashek, Senior Vice President of Marketing and Communications at IBM. "The ability for Scuderia Ferrari HP to quickly deliver world-class insights from their abundant data will only happen through the benefit of technology."
Ferrari's Chief Racing Revenue Officer, Lorenzo Giorgetti, echoes this sentiment, stating, "This partnership will bring a new dimension to motorsport enthusiasts and our loyal fans."
IBM's proven track record of collaborating with iconic sports institutions like Wimbledon and the US Open underscores its leadership in harnessing data for high-stakes environments. This partnership with Ferrari is poised to reflect the same ethos, seamlessly integrating IBM's hybrid cloud and AI capabilities to revolutionize the fan experience while bolstering Ferrari's operational excellence both on and off the track.