A Groundbreaking Partnership Revolutionizing Formula 1 Fan Engagement and Data Analytics

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A Groundbreaking Partnership Revolutionizing Formula 1 Fan Engagement and Data Analytics

IBM and Scuderia Ferrari HP Partner to Revolutionize Fan Engagement and Data Analytics

In a groundbreaking move, IBM has announced a multi-year partnership with Scuderia Ferrari HP, becoming the official Fan Engagement and Data Analytics Partner of Formula 1's most historic team. This collaboration, starting in 2025, will leverage IBM's cutting-edge analytics and digital technology expertise to elevate Ferrari's world-renowned motorsport brand, taking fan interaction and data-driven insights to unprecedented heights.

At the heart of this partnership lies a reimagined mobile app, scheduled for launch during the 2025 racing season. This app will offer fans an immersive experience, utilizing IBM's data analytics to deliver personalized content and real-time insights. Additionally, IBM's platform will transform Ferrari's extensive data archive, both current and historical, into meaningful fan interactions and unique, customized features for racing enthusiasts.

"In Formula 1, seconds matter whether it's on or off the track," emphasizes Jonathan Adashek, Senior Vice President of Marketing and Communications at IBM. "The ability for Scuderia Ferrari HP to quickly deliver world-class insights from their abundant data will only happen through the benefit of technology."

Ferrari echoes this sentiment, with Lorenzo Giorgetti, Chief Racing Revenue Officer, stating, "This partnership will bring a new dimension to motorsport enthusiasts and our loyal fans."

IBM's proven track record of working with iconic sports institutions like Wimbledon and the US Open solidifies its position as a leader in leveraging data for high-stakes environments. This collaboration with Ferrari is expected to reflect the same ethos, combining IBM's hybrid cloud and AI capabilities to transform the fan experience while supporting Ferrari's operational excellence on and off the track.