IBM and Scuderia Ferrari HP Partner to Ignite the Future of Fan Engagement in Formula 1

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IBM and Scuderia Ferrari HP Partner to Ignite the Future of Fan Engagement in Formula 1

IBM and Scuderia Ferrari HP Partner to Revolutionize Fan Engagement

In a groundbreaking move, IBM has joined forces with Scuderia Ferrari HP, becoming the official Fan Engagement and Data Analytics Partner of Formula 1's most celebrated team. This multi-year partnership, commencing in 2025, promises to revolutionize the way fans experience the sport.

At the heart of this collaboration lies a commitment to cutting-edge fan experiences. IBM's expertise in advanced analytics and digital technology will be harnessed to elevate Ferrari's world-renowned motorsport brand, taking fan interaction and data-driven insights to unprecedented heights.

A key element of this partnership is a reimagined mobile app, scheduled for launch during the 2025 racing season. This app will leverage IBM's data analytics capabilities to deliver personalized content and real-time insights, creating a truly immersive experience for fans. Additionally, Ferrari's extensive data archive, encompassing both current and historical information, will be transformed by IBM's platform. This will enable meaningful fan interactions and engage racing enthusiasts with unique, customized features.

"In Formula 1, seconds matter whether it's on or off the track," emphasizes Jonathan Adashek, Senior Vice President of Marketing and Communications at IBM. "The ability for Scuderia Ferrari HP to quickly deliver world-class insights from their abundant data will only happen through the benefit of technology."

Ferrari echoes this sentiment, with Chief Racing Revenue Officer Lorenzo Giorgetti stating, "This partnership will bring a new dimension to motorsport enthusiasts and our loyal fans."

IBM's proven track record of collaborating with iconic sports institutions like Wimbledon and the US Open solidifies its position as a leader in leveraging data for high-stakes environments. This partnership with Ferrari is expected to mirror this success, combining IBM's hybrid cloud and AI capabilities to transform the fan experience while supporting Ferrari's operational excellence both on and off the track.