Snap Inc organized its second India AR Day event in Mumbai to spotlight the evolution of augmented reality technology and the impressive growth of India’s AR development community. The initiative underscored that Indian developers are now responsible for the largest number of AR lenses on Snapchat worldwide, reflecting a more than 50% increase in community numbers over the past two years.
At the event, key speakers such as Bobby Murphy, the company’s Chief Technology Officer, reiterated Snap’s dedication to advancing technology and creative tools tailored for the Indian market. In his remarks, Murphy highlighted the innovative contributions of Indian developers, while Pulkit Trivedi, Managing Director for India at Snap Inc, emphasized that the country’s extensive user base interacts with AR lenses billions of times each month, reinforcing the medium’s expanding role in digital communication and content sharing.
The event offered a hands-on experience with Snap’s latest AR innovations, including a demonstration of the fifth-generation Spectacles—a pair of see-through AR glasses designed for seamless interactive interactions through voice and gesture commands. In addition, there were opportunities for creators and developers to experiment with making their own AR lenses, reinforcing Snap’s commitment to nurturing local talent. The program also showcased local meet-ups and educational partnerships with notable institutions, aiming to equip students with the skills needed for digital creative expression.
Furthermore, Snap introduced the India Lens Awards to recognize inventive AR creations across several categories, celebrating individuals who brought engaging experiences to life. The event also touched on the commercial aspects of AR, with insights from industry professionals about the potential of AR-driven brand initiatives, illustrating a vibrant ecosystem where developers, educators, and brands converge to shape the future of augmented reality in India.