Japanese companies, ranging from large enterprises to small and mid-sized firms, are embracing generative AI technology to bring their historical leaders back to life. This innovative approach involves using AI to reconstruct the likeness and managerial insights of founders, thereby allowing these virtual figures to train employees and pass on long-standing business philosophies.
In an effort to maintain continuity with its rich heritage, Panasonic Holdings Corp. has taken a notable step by creating an AI version of its founder, Konosuke Matsushita, using an extensive dataset of text and audio recordings. The digital Matsushita is designed to offer responses that echo the founder's traditional views, helping to reinvigorate management values that have been diluted over the years due to changes such as the discontinuation of morning recitations and the adoption of flexible work arrangements.
Similarly, Nojima Corp., a home electronics retailer, developed an AI modeled after its president. This technology was trained on an extensive manual titled “Nojima Way,” capturing the president’s insights and principles. The AI serves as a mentor for young managers and store supervisors, guiding them through common challenges and offering advice based on the president’s philosophies.
Smaller companies are also leveraging this technology through collaborations with developers like THA Inc. The company specializes in crafting AI versions of business leaders by conducting in-depth interviews and analyzing internal documents. These AI representations provide practical advice on day-to-day business challenges, such as negotiating with customers and offering timely management tips.
Experts note, however, that while these AI systems can offer useful support by handling routine queries or facilitating learning, they are not positioned to replace the role of real-life presidents. The inherent qualities of human leadership—risk-taking, innovation, and accountability—remain irreplaceable, underlining the complementary role that AI is expected to play in the corporate ecosystem.