The Super Bowl LVII, held on February 12, 2023, between the Kansas City Chiefs and the Philadelphia Eagles, achieved record-breaking viewership for the second consecutive year. The game averaged 127.7 million viewers across all platforms, including broadcast television, streaming services, and mobile apps. This represents a 3% increase from the previous year's record-setting Super Bowl.
The viewership figures include Nielsen's measurements for Fox, the two Spanish-language broadcasts on Fox Deportes and Telemundo, Fox-provided numbers for Tubi, and NFL analytics for viewership on its apps like NFL+. The game peaked in the second quarter between 8pm and 8:15pm ET, with 137.7 million viewers tuned in.
The halftime show, featuring Kendrick Lamar, also broke records, becoming the most-watched Super Bowl halftime performance in history with an average of 133.5 million viewers.
The Super Bowl's massive viewership makes it a highly valuable platform for advertisers, with some companies paying $8 million for a 30-second spot during the game. The record ratings demonstrate the NFL's continued dominance in attracting viewers, despite a slight decline in regular season ratings. Football games remain the most-watched television programming throughout the year, with streaming services increasingly seeking to acquire rights to broadcast NFL games.