AAPL, a tech giant, is ending a content deal with talk show host and producer Oprah Winfrey. Even though Winfrey is one of the most respected names in entertainment, the news may not be a major blow to the Cupertino, California-based company's streaming service, AppleTV Apple and Winfrey's multi-year content deal in 2018. Winfrey and Apple collaborated on several projects that aired on AppleTV, including the documentary Sidney, about the late actor Sidney Poitier, as well as Oprah's Book Club. Winfrey's deal with Apple was nonexclusive, which allowed her to continue making content for the Oprah Winfrey NetworkOprah Winfrey Network OWN, a joint venture between Winfrey s Harpo Studios and Warner Bros. Discovery WBD, as well as CBS, was a unit of Paramount Global PARAPARAA, which aired her interviews with Prince Harry and Meghan Markle.
Apple and Winfrey were also supposed to release the documentary On the Record, but the film was pulled with little notice or explanation, which could have caused some friction between the streaming company and entertainment mogul.
Apple has made its presence known with numerous deals with famous actors and directors, as well as the streaming rights to several major professional sports leagues.
Winfrey and AppleTV will collaborate on a project-by-project basis, according to The Hollywood Reporter. The previous collaboration may have been a smaller focus for the entertainment mogul because of the non-exclusive nature of the relationship.
Apple shares were up 2% to $154.49 on Tuesday compared to a 52 week range of $129.04 to $182.94.