The sale, called Prime Early Access Sale, will take place October 11 -- 12th, according to the company. The Prime subscription program is only for members of the 48 hour event and will feature discounts on hundreds of thousands of items.
Prime Early Access Sale will be available in 15 countries including Canada, China, France, the United Kingdom and the United States.
Amazon is following its rivals in getting a jump on the holiday shopping season. Walmart announced last week it will start its holiday sales as early as next month, and Target said that its shopping kickoff, Deal Days, will be held October 6 -- 8.
Neil Saunders, retail analyst and managing director at GlobalData Retail said that holiday shopping sales in October will help attract budget-conscious shoppers.
Consumers are going to start holiday shopping this year as they look to spread the costs at a time when household incomes are being squeezed, he previously told CNN Business.
All these early deals could cause a shopping frenzy for retailers during the most important sales period of the year, which began on Black Friday, the day after Thanksgiving.
Households across the country are being forced to cut back due to high inflation that eats into their budgets and savings.