In October Amazon will be rolling out a 48 hour holiday sale for Prime members.
The Seattle-based shopping juggernaut is one of a handful of companies that are moving up their holiday sale calendars to drum up traffic and help ease the burden of holiday shopping on consumers struggling to keep up with inflation.
Retail spending growth will slow down in the 2022 holiday season as higher costs weigh on consumer budgets, according to Deloitte.
Retail sales will grow between 4% and 6% from November through January, which is a decline from 15.1% growth during the same period last year.
Retailers would see a decrease in real sales because of the current inflation rate of 8.3%.
Amazon usually holds only one Prime Day event each summer. This year is the first time that the largest online retailer will offer a second sale amid the fall of holiday deals.
Walmart and Target have already started to advertise for their holiday sales.
Arkansas-based Walmart announced last week it will offer a wider range of items this year, with more new brands and more Walmart-exclusives than a year ago, according to Tom Ward, the company's chief e-commerce officer.
The company is offering more rollbacks this season to give customers even deeper savings on items such as toys, home goods, electronics and beauty.
More than half of Walmart customers will start their holiday shopping research in October, and Walmart is prepared to meet their needs, the company said.
Target announced last Thursday that its first holiday sales event will kick off on October 6 and run through October 8, which is a few days earlier than last year. The department store chain plans to extend its price matching from October 6 to December 24.
The company stated that shoppers will be given the earliest access to deep holiday deals on must-have items and everyday essentials. The company said that consumers will find deals and everyday low prices online and in-store throughout the season.