AMZN has announced a new holiday shopping event - Prime Early Access Sale - for its members.
What Happened: This is the second deals event conducted by Amazon this year, due to the macroeconomic environment faced by customers and an early shopping holiday, according to the company's vice-president Jamil Ghani.
There's a desire to save and make the dollar stretch further, he told Reuters.
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The report says that Ghani didn't provide revenue forecasts for how the event would compare to Black Friday and Cyber Monday sales this fall or July's Prime Day.
The event will start at midnight on Oct. 11 and run through Oct. 12 in 15 countries.
It will be available to customers in Austria, Canada, China, France, Germany, Italy, Luxembourg, the Netherlands, Poland, Portugal, Spain, Sweden, Turkey, the UK, and the U.S. Amazon said in a statement.
As part of the event, Amazon is introducing a Top 100 list of some of the season's most popular and giftable items. The company said in a statement that the list will include deals from brands such as Samsung, KitchenAid, Hasbro and iRobot.
Members can also explore holiday gift guides, try Amazon Music Unlimited or get a free Grubhub membership for a year.