The story of a food start-up deserves soaring valuations, according to the chairperson and Padma award recipient Anand Mahindra. Mahindra shared the story of Geeta from Maharashtra who started Patil Kaki, a startup selling home-made Maharashtrian snacks to educate her children after her husband lost her job.
He wrote: This is the kind of food start-up that deserves a soaring valuation. You can't learn that in business school because the ingredients are grit and determination. The tweet by Mahindra garnered over 345 retweets and 3,000 likes at the time of writing this story.
A user said this story reminds him of the iconic brand of Lijjat Papad and that he replied to Mahindra. The user wrote, The best startups are Gruh Udyog, or homemade food startups. Lijjat Papad has a similar story as well. Another user said that the product needs branding to increase the reach of the product to every nook and cranny of India and abroad.
Another user said that they need to work on their customer care services, even though he agrees with Mahindra's assessment of Patil Kaki. Some wondered if Mahindra could be a judge on the upcoming season of Shark Tank India.
Geeta Patil has been making home-made snacks since 2017 and Patil Kaki happened as a result of the coronaviruses, as per the website. As per the official website, the startup has a team of 25 people.