Apple just unveiled the most powerful MacBook chips in history

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Apple just unveiled the most powerful MacBook chips in history

PALO ALTO, U.S. - - Apple announced a new MacBook that is powered by its latest generation of in-house chips as the U.S. tech giant continues its two year transition from Intel processors for its computer lineup.

The new processors, the M 1 Pro and M 1 Max, are 70% faster than the M1, their original self-designed silicon for Macs, and are the most powerful chips Apple has ever built, said the company.

The company unveiled a new MacBook Pro at its third launch event in 2021 on Monday. The model is powered by M 1 Pro, which has a large processing unit that is two times faster than the original M 1 and larger memory bandwidth. The new 16 inch MacBook Pro will also have the M 1 Max chip that features an even faster GPU and larger memory capacity.

From Apple to Google to Tesla, tech companies are increasingly choosing to develop semiconductors in-house, giving them greater control over their supply chain and the ability to tailor chips for their specific products.

Apple started replacing its own chips for years with the Mac core processors, but they were replaced last November by the m 1 - powered MacBook Air, 13-inch MacBook Pro and Mac Mini chips. The company continued the transition by introducing a new MacBook with an Intel M 1 chips in April and said that it would take two years to fully move from Intel chipsets to its own.

The proprietary M 1 Pro Max processor is the foundational part of this MacBook, and ultimately we believe will be a game-changer that will convert 30% of current MacBook users to upgrade over the next year, catalyzing growth on this hardware segment, said Dan Ives, managing director of Wedbush Securities, in a note to clients on Monday.

The 14 - inch MacBook Pro with M-1 Max chips starts at $1,999, while the 16-inch model with M 1 Max starts at $2,499. Both will come in gray and silver and are available for order Monday.

The new Macbook Pros will ship on Oct. 26 and signal the recent ease of pressure on Apple's Mac supply chain. It took the company nearly a month to begin delivering the new Apple Macbook announced in April.

Nikkei Asia reported that the next generation of M 1 chips entered mass production in April.

Apple also announced new AirPods with more features at the event of Monday, starting at $179. It also added more color to its HomePod mini and introduced a new voice control feature for Apple Music.