Asda offers 60s of soup, hot drinks for pensioners

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Asda offers 60s of soup, hot drinks for pensioners

As part of its new winter warmer initiatives to support community groups struggling with the cost-of-living crisis, Asda is offering 60 s of soup, a roll and unlimited tea and coffees for 1.

The offer can be taken up in any of the supermarket's 205 cafes all day and every day throughout November and December, it was announced today.

This new initiative will run alongside the current Kids eat for 1 offer, which has led to 557,000 meals served since its launch in late June.

Asda continues to support older customers as they continue to be disproportionately affected by spiralling living costs.

The supermarket's Income Tracker shows that those aged 65 to 74 experienced a 173 drop in disposable income in August compared to last year, as rising inflation continues to outstrip pension and savings growth.

The research aligns with the findings from Age UK, which estimate that 2.8 million older households will still be living in fuel poverty this winter despite the government freezing the energy price cap.

Sharing Asda's appeal on Twitter, the charity wrote: 2.8 m older households will still be living in fuel poverty this winter despite the Government freezing the energy price cap. Mohsin Issa, Asda's Co-owner, said: "We know that this winter is going to be incredibly hard for thousands of pensioners as they worry about how to stay warm in the face of rising living costs and a fixed income.

We hope our new soup and hot drinks for over 60 s will be as impactful for those who need it most, because we have already been able to serve over half a million meals through our Kids Eat for 1 initiative in our cafes.

A cost of living grant program led by Asda's charity The Asda FoundationAsda Foundation will support grassroots organisations that are providing a lifeline in their communities during these tough times. In addition to their targeted support for pensioners, Asda s charity the Asda FoundationAsda Foundation is providing funding worth 500,000 to support community groups that are struggling with rising operating costs or increased demand for their vital services in the current climate.

Individual grants worth up to 2,000 are available and priority will be given to groups and charities that need financial help to cover increased energy costs or who want to create warm banks spaces where people can stay warm this winter if they can't afford to always heat their homes.

The supermarket is also running a Community Cuppa campaign in its cafes by creating space for community groups who may otherwise not be able to meet due to rising energy costs.

On weekdays from November and December 2 pm to 6 pm, all community group members who visit will get unlimited free tea or coffee.