Barbie surprises COVID - 19 first responders with new role model dolls
Barbie is honoring COVID - 19 first responders with a new line of medical role model dolls.
The six-doll collection was created to show the valiant actions frontline workers have taken throughout the coronavirus pandemic.
Mattel selected six women who proved to be real-life heroes in the medical field during this global health crisis and designed one - of-a-kind Barbie dolls in their image.
The head of Barbie and Dolls with over 200 career has done it all in an effort to inspire girls to think that they can be anything, Mattel's EVP and global head of Barbie and Dolls, Lisa McKnight, exclusively told FOX Business. Now it's our turn to honour these real-life heroes and continue to leverage Barbie's platform to shine a light on the brave women leading the world through the pandemic.
Representing the U.S. are registered nurse Audrey Sue Cruz from Staten Island, New York, and internal medicine physician Amy O'Sullivan from Las Vegas, Nevada.
O'Sullivan made headlines this month for treating NYC's first CVID- 19 patient in Brooklyn at Wyckoff Heights Medical Center. A few days after exposure to the first patient, O'Sullivan showed Coronavirus symptoms and had to be intubated but later returned to the emergency room where she worked to treat other patients.
Her selfless dedication earned her a spot as the April cover-perspective of TIME magazine on the 200 Most Influential People Of 2020 List?
Cruz has been working as a full-time hospitalist and faculty member at Loma Linda University Medical Center in California through the pandemic. When Cruz isn't blogging about health, she has been fighting racial bias and discrimination among other Asian American healthcare workers, Mattel reports.
Are some who makes up the rest of Barbie medical role model line - Chika Stacy Oriuwa, Sarah Gilbert, Jaqueline G es de Jesus and Kirby White.
Oriuwa is a Canadian psychiatrist who specializes in treating children and adolescents at the University of Toronto. Throughout the pandemic, she's advocated against systemic racism in the healthcare industry, which is affecting people of color according to multiple studies.
Gilbert, a British professor of vaccinology at the University of Oxford, who led COVID 19 vaccine development that played an instrumental role in the U.K. Prior to the Coronavirus pandemic, Gilbert had made strides in malaria vaccine research.
G es de Jesus, a Brazilian biomedical researcher and scientist at the University of S o Paulo, worked on genomic sequencing of the COVID 19 Alpha variant that has been infecting people in Brazil. In March 2020, her team was recognised by the Legislative Assembly of Bahia for successfully sequencing the genome in 48 hours.
White is an Australian specialist general practitioner who co-founded Gowns for Doctors, a crowd funded initiative that produced reusable PPE gowns for frontline workers in Victoria. When she’s not distributing gowns, White practices medicine at the GP Clinic Bendigo.
Mattel also partnered with Target on a donation campaign that will benefit the First Responders Children's Foundation.
The toy giant will donate $5 to the FRCF for every participating Barbie doll sold at a participating Target store to paramedics, nurses and doctors. The campaign will run until August 28 and has max-contribution of $50,000.
This charitable initiative is a continuation of Mattel's ThankYouHeroes Program, a signature campaign that started the company in May 2020 shortly after the coronavirus pandemic started.