Austin-based Hopdoddy Burger Bar is subbing in Beyond Meat for its plant-based burger offerings at all U.S. locations as consumers increasingly seek out alternative meats at fast-food chains.
Beyond Meat will be consumed by all 32 locations of the burger chain in Texas, Arizona, California, Colorado and Tennessee, announced the chain Tuesday morning. Hopdoddy Burger Bar is the first restaurant group to offer the new Beyond Burger, with 35% less fat and fewer calories than beef 80 20.
Hopdoddy Burger Bar launches the partnership with a Beyond Reuben burger which includes its vegetable-based patty, pastrami-spiced mushrooms, Gruyere cheese, Dijon mustard, sauerkraut, pickles and Russian dressing created on a caraway-seeded bun. The next Beyond Burger will also be able to substitute Hopdoddy with any other Burger on the menu that has a topping!
Beyond Meat's new partnership comes on the heels of its plant-based chicken tenders that were launched at nearly 400 restaurants across the country.
The meat alternative company has also expanded its partnerships with restaurant chains to sell Beyond Meat orange chicken and after PepsiCo to restaurants like Panda Express. announced it would be developing new snacks and beverages made with the company's plant-based protein.