The Reuters college sports league The Big Ten Conference has struck multi-year television rights deals for its football, basketball and other intercollegiate games.
The agreements with CBS, FOX, NBC and NBCUniversal's Peacock give The Big Ten, which includes football powerhouses Ohio State and University of Michigan, a solid lead in the race to capitalize on the rising interest in collegiate football.
The total value of the deals is around $7.5 billion, according to a report by the Wall Street Journal.
FOX, CBS, and NBC have broadcast rights spanning different years over the 7 year period of the deals and plan to broadcast the seven Big Ten Football Championships on Saturdays starting in the fall of next year.