Boris Johnson is reportedly going to announce the return of imperial measurements to mark Queen's platinum jubilee, in an attempt to raise support among the British voters in battleground seats that the Conservatives are in danger of losing.
Britain is currently using a mix of imperial and metric measurements, with speed limits in miles per hour and milk and beer bought in pints.
The prime minister is expected to announce next week that British shops will be allowed to sell products in pounds and ounces to coincide with the celebrations of the monarch's 70 years on the throne after further damaging revelations in the Partygate scandal.
A Cabinet source told The Mirror: As the British people have been happy to use both imperial and metric measurements in their daily life, it is good for the government to reflect that now we are free to change our regulations accordingly. Since 1995, goods sold in Europe have had to display metric weights and measurements. Since 2000 when the European Union's weights and measures directive came into force, traders have been legally required to use metric units for the sale of fresh produce by weight or measure of fresh produce, which became a recurring issue for Eurosceptics about Brussels' supposed interference in British life.
While it is still legal to price goods in pounds and ounces, these have to be displayed alongside the price in grams and kilograms.
Steven Thoburn, a greengrocer from Sunderland, famously waged a three-year legal battle after being prosecuted for selling in pounds and ounces on his market stall in 2001. The dispute, which was taken to the House of Lords, stemmed from the sale of a bunch of bananas worth 34 p.
Johnson pledged that he would bring back imperial units in shops during the 2019 general election campaign.
He claimed that measuring in pounds and ounces was an ancient freedom as he pioneered a new era of generosity and tolerance towards traditional measurements.
Three other countries, the US, Myanmar and Liberia, use the imperial system on a daily basis.