Cann has acquired Sweet Reason, a California-based cannabis-infused beverage company. The deal's terms were not disclosed.
With this purchase, Cann is aiming to establish a non-CBD format of Sweet Reason to avoid regulatory challenges. Sweet Reason's founder and CEO joins Cann as SVP of Emerging Products to drive sales and distribution, innovation and product development for all portfolio brands.
While Cann is microdistributed with 2 mg of THC and 4 mg of CBD, the brand is considering an even more microdosed THC-infused drink under the Sweet Reason brand for anyone who finds Cann s buzz overwhelming. Cann sees the micro-microdose as a huge untapped market within the cannabis space and plans to build it out through this acquisition.
Cann's is also famous for its growing list of celebrity investors, including Adam Devine, Gwyneth Paltrow, Rebel Wilson, Ruby Rose, Darren Criss, Baron Davis, Tove Lo, Casey Neistat and Bre-Z, who recognize the power of a better-for-you, alcohol alternative that still delivers a social buzz.
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