CBS News rebrands streaming platform as CBS News

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CBS News rebrands streaming platform as CBS News

ViacomCBS' CBS News VIAB -- Get Viacom Inc. Class B Report has rebranded its streaming platform as CBS News Streaming Network and plans for a new slate of programming, as reported by Deadline.

The streaming service will have a few built-in advantages over competitors looking to launch similar services, as well as a new home for popular catalog series like Stanley Tucci: Searching for Italy, Anthony Bourdain: Parts Unknown and Conan Without Borders, all of which used to reside on HBOMax.

The network has also recruited notable talent such as former NBC News correspondent Kasie Hunt, former Fox News journalist Chris Wallace and New York Times food writer Alison Roman to star in programs. Eva Longoria will also star in Eva Longoria: Searching for Mexico, a food-centric companion piece to Tucci's docuseries.

It does have a number of selling points that might make it attractive to some viewers, starting with the fact that it is always hard to argue with free.

The streamer has a new version of the Person to Person interview series hosted by Norah O Donnell, and Gayle King will anchor a series of CBS reports documentary projects that will launch on February 25 with a look into the 10th anniversary of the killing of Trayvon Martin.

The contracts for both anchors were due to expire this spring, but it would seem CBS convinced them to stick around.

CBS News has said it has had 1 billion streams in a row in the second year in a row in 2021 and that the effort has worked out well.

Other news outlets followed after CBS launched its streamer.