The lead singer of one of China's most popular boy bands has been severing ties with Intel Corp., the first concrete backlash against the U.S. chipmaker after its opposition to Xinjiang labor came to light this week.
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His studio said Wednesday that Wang Junkai, the TFBoys frontman and brand ambassador for Intel Core, will immediately terminate all partnerships with the U.S. company. The studio said it had repeatedly asked Intel to express a correct stance, but the chipmaker has yet to respond.
The studio wrote in its post.
Intel is facing mounting criticism in China after it asked suppliers not to use Xinjiang labor or products. In December, the company wrote a letter asking them not to use labor or procure goods and services sourced from the country's far western region. Intel representatives didn't want to make a statement on Wednesday.
TFBoys have performed at CCTV's Lunar New Year gala and other national holiday celebrations several times, suggesting that the band enjoys government support. The 22-year-old Wang, who also goes by the English name Karry, had several ties with Dolce Gabbana in 2018 after the Italian brand posted a video deemed to denigrate Chinese people.
Read more: Intel Comes Under Fire in China Over Xinjiang Labor Stance
Western governments including the U.S. have accused Beijing of employing forced labor in Xinjiang, including in the cotton industry, and imposing sanctions over alleged human rights abuses. China has repeatedly dismissed the allegations as lies and retaliated with sanctions of its own.
The Communist Party s Global Times cited unnamed analysts as warning that while no official measures had been taken by China, the severing of ties by pop idol serves as a new warning to Intel and other foreign companies that were trying to profit from the Chinese market, but were at the same time trying to undermine the country's core interests.
On Thursday morning, Wang had more than 80 million fans on Weibo.
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