EatFit is a cloud kitchen company that operates brands like Curefoods. It announced its acquisition of multiple D 2 C food brands across the country. Curefoods already has 10 brands in its portfolio, of which seven are new acquisitions featuring the likes of CakeZone and MasalaBox.
Curefoods has also acquired exclusive online franchising rights for YumLane, Sharief Bhai and Aligarh House. Curefoods is looking at onboarding a total of 25 brands. The company has already signed 15 more letters of intent LOIs Some of the acquired brands are:
MasalaBox, which includes subscription-based home-cooked meals, is currently present in Hyderabad with Bengaluru added post its acquisition.
Cake Zone is one of India s largest online confectionary chains. Ammi s Biryani is a Bengaluru-based brand serving one of India s most popular biryani dishes.
Olio and Crusto s are now part of Curefoods umbrella now.
Chaat Street, Bengaluru's leading online chaat brand has joined the Curefoods umbrella to scale its operations and expand to multiple cities.
Ankit Nagori, founder of Curefoods, said: We are on a mission to make good food easily accessible at affordable prices, and to do this, we are acquiring a host of brands that people recognise and love. We are excited to have all the newly acquired brands on board and look forward to serving India some really great food. Gokul Kandhi, business head of Curefoods, added: We are thrilled to have some really great food brands on board serving up delicious meals across geographies in India.