Dalai eyes 32 pc market share in next 3 years

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Dalai eyes 32 pc market share in next 3 years

The company launched new machines in the Latitude and Precision portfolio to strengthen its share, and is now eyeing a 32 per cent market share in the next three years.

Fair share means having at least 1 3 of the unit share of what we can cater to. Dell has been making desktops at its ICC Chennai factory for long and is the only manufacturer that has applied directly to the government's production-linked incentive or PLI scheme for IT hardware products. The other two candidates selected globally are ICT Wistron Flextronics and Rising Stars Hi-Tech Foxconn We want to be part of the government of India's strategic initiative Make in India This is more to do in terms of local content. Belgundi said that they call it Class-I and Class-II.

Class II means more than 20 per cent of localisation, while Class I is 50 per cent or more. Dell has three desktop platforms that meet the government of India's Make in India criteria, according to the Make in India'' point of view.

Along with these three products, the successor products that we will come up with - Vostro 3710 desktop, Optiplex 3000 and Optiplex 7000 Mini tower - will be made in India. We also have a display called Dell E 2020 H, which meets the Make in India guidelines. By the certain configurations of processor, memory, hard disk drive, and along with display, some configurations belong to will be Class I, said Belgundi.

Dell is evaluating more products that can be part of the Make in India mission from the commercial laptop standpoint, and started manufacturing Latitude 5420 in India.

The new range of commercial laptops launched by the company today includes Latitude 9430, which starts at Rs 1,45, 990, Latitude 7430 starting at Rs 94,990 and Latitude 7330 Ultralight starting at Rs 99,990. The Precision 5570 model starts at Rs 1,42,990, Precision 5470 starts at Rs 1,46,990 and Precision 3470 starts at Rs 79,990.