In March, Disney moved the release date of Obi-Wan Kenobi to May 27 to coincide with the launch of Netflix's top show Stranger Things. They are turning to games for this.
This included two notable Stranger Things tie-ins. Since 2019 TikTok has offered games to select users and seems to be expanding these offerings.
Both Netflix and TikTok have changed the entertainment business.
They appear to be diametrically opposed on the surface. The former makes millions of dollars through licensing or creating content, which is a source of revenue. The latter makes money by linking viewers to advertisers, with the help of streaming influencers who have mastered the art of short-form videos.