Dyson to let customers test their hairdryers in virtual reality

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Dyson to let customers test their hairdryers in virtual reality

LONDON Reuters -- Dyson will allow customers to test their hairdryers, straighteners, and stylers from the comfort of their home through virtual reality.

The Dyson Demo VR is built with the same visualisation and simulation technology used by the British firm's engineers to prototype, test and develop new products and software.

James Dyson, company founder and chief engineer, said that VR was a way to improve people's understanding of Dyson products.

He said that we have been using powerful virtual reality technologies to engineer new products in our labs for many years and now we are applying those technologies to re-invent how people explore our products.

Consumer goods companies are testing new online and virtual ways to interact with customers in the hope of the creation of the metaverse, a VR concept that entered the mainstream last month when Facebook rebranded itself Meta Dyson said in a statement that it would be available through the VR headset Oculus' headset store from Friday.

Sean Newmarch, e-commerce director, said demonstration was an important part of showing how products worked and the Dyson Demo VR would include a fully integrated e-commerce solution and the ability to talk to a real salesperson in the future.

Newmarch is set to launch with Dyson's hair care products, with its floor care range set to follow.