Sept 23 Reuters - Facebook Inc told on Thursday that it reduced the distribution of certain content including clickbait, posts with sensationalist or exaggerated health claims or low-quality videos on its news feed, and outlined its content guidelines as the social media platform faces increased scrutiny over how it displays content to users.
In a blog post, Facebook said that it sought to provide clarity on the content of its down-ranking in the news feed, which the company said is based in part on user feedback.
The post follows the news published by Wall Street Journal https: www.wsj.com. mod article inline last week that efforts to change the content algorithm to boost meaningful social interaction ended up rewarding posts with outrage or sensationalism.
Facebook said it also demotes content from news publishers that users rate as excessive in surveys and content posted by pages or accounts that repeatedly violate its rules.