E-commerce major Flipkart has partnered with the leading Indian kids fashion brand Hopscotch to tap the opportunities in the segment. The e-tailer said it has seen 60 per cent year-on-year growth in the branded kids fashion segment, the highest during the festive season of 2021, with a majority coming from Tier 2 towns and beyond.
The company said that Flipkart will provide a wide variety of kids-branded fashion from Hopscotch across the country, as parents continue to trust in e-commerce for their shopping needs, which will give them extensive choice and quality products. Flipkart will be in close competition with Amazon, which has its own brand of kids fashionwear line as well.
The majority of customers shopping for branded kids clothes on Flipkart today tend to be in the 25 -- 40 age group and are more conscious about fabric composition and branded clothing for kids. The company said in a statement that Flipkart has enhanced its branded portfolio and continues to strengthen its value proposition by making premium branded products available to more than 400 million registered customers across the country.
When it comes to shopping for kids' fashion, parents do not want to compromise on quality, and we have seen a growing affinity towards trusted brands not only in metros but in T 2 regions as well. In the past 2 years, we've focused our attention on the kids' fashion segment, which has helped us scale the business to 3 X with the growth being driven by new customers, said Nishit Garg, Vice President of Flipkart Fashion.
When shopping for children, trust and safety plays a key role and we continue to address this requirement through the best product selection made available through the widest range of sellers and brand partners. The launch of Hopscotch is in line with this, and we believe that their high-quality kids fashion products will bring immense value from a choice perspective, Garg said.
With increasing exposure to the latest trends, parents in India continue to seek fashion-forward choices for their kids, which also offer great value for money, according to Rahul Anand, founder CEO- Hopscotch. Seasonal collections are in great demand, especially in tier 2 and 3 cities, but access is limited. Hopscotch fills the void by featuring the trendiest kids fashion catalog at the most affordable price points. Anand said that our partnership with Flipkart will allow us to reach millions of consumers across the country.