Google is getting into the pizza business

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Google is getting into the pizza business

Americans have long devoured more than their fair share of the Italian favorite. Pizza sales went up during the epidemic for a variety of reasons. Industry giant Domino s DPZ, recently reported a slight sales dip, according to The Wall Street Journal, after seeing some gains in 2020, some pizza businesses say they are on solid ground and looking to expand.

Even Google GOOGL is getting in on the pizza game. The internet search giant unveiled a pizza-themed interactive challenge on Monday as part of its regular series of Google Doodles. Google officials said that it was tied to the fourth anniversary of the United Nations Organization UNESCO, recognizing the art of Italian pizza-makers as part of the world's intangible cultural heritage. One of the owners of Roberta s is a New York City-based pizza establishment that is growing in several directions, just ask Brandon Hoy, one of the owners of Roberta s. Hoy said his company's sales have been strong during the epidemic - in particular, sales of Roberta's line of frozen pizzas nearly doubled in 2020. Roberta s has opened new locations everywhere from New York to Nashville, with plans to add more in the coming years.

Hoy said that pizza's marketability is huge.

Others in the industry are similarly bullish. Little Caesar s, the national chain, recently said it was looking to add more than 100 locations. Craig Sherwood, chain s vice president of U.S. development, said the pizza industry is doing well, so we have taken advantage of that, in an interview with QSR, a trade publication for the restaurant industry.

There isn't a mystery as to why pizza is popular, culinary professionals and experts say. It is a food item that has an intrinsic appeal and checks what restaurant-industry consultant Stephen Zagor calls the three C s for food-business success — namely, it is cheap, comforting and convenient.

Moreover, Zagor says it is an item that can be easily adaptable in terms of different toppings - Thanksgiving pizza, anyone? — or regional approaches.

There is an incredible canvas for creativity, said Zagor.

Consider one trending pizza style, the Detroit pie, with cheese that goes all the way to the crust. It is now offered throughout the country. Pizza Hut YUM, another industry giant, has put it on its menu as well.

Foodie establishments did well during the Pandemic, according to culinary pros: These businesses were adept at providing delivery and takeout for many years prior to the health crisis. They didn't have to reinvent the wheel. Arlene Spiegel, a New York-based restaurant consultant, said they already had the platform and the technology.