Reuters - The product company HelloFresh will spend about 50 million euros $58.91 million to recruit 1,000 new tech employees in Germany, the United States, Canada and Australia over the next 12 months, the company said on Thursday.
The company and its U.S. rival, Blue Apron, along with food delivery companies Delivery Hero and Just Eat Takeaway, have had to win a lockdown as pandemic curbs led to more people ordering food online.
The planned expansion, which said the blue-chip company would double its tech team, comes at a time when firms across the world are facing a shortage of labour as economies come out of months-long restrictions.
Dominik Richter, who co-founded HelloFresh with Thomas Griesel and Jessica Nilsson a decade back, acknowledged in an e-mail to Reuters that the job market is very competitive now, especially for tech roles.
We're constantly benchmarking compensation and constantly reviewing our ability to ensure we offer very competitive total compensation packages, he said without disclosing how much the company was planning to pay the new hires compared to pre-COVID levels.