WASHINGTON Reuters - Honda Motor Co's U.S. unit said on Monday it was targeting preliminary annual sales of 70,000 for its anticipated electric Prologue sport utility vehicle when it goes to market in 2024.
It comes as President Joe Biden signed an executive order last month setting a target to make half of all new passenger vehicles zero emissions vehicle in 2030.
The Honda Prologue is being elaborated with General Motors Co and is built on the motor vehicle manufacturer's Ultium platform, a modular platform and battery system. Honda and GM are also developing an electric Acura SUV vehicle.
GM will build the Prologue and the Acura SUV - both of which go on sale in 2024, but Honda has not disclosed which plant to make the vehicles or the name or volume targets for the Acura.
Upon the newly developed GM-built models, Honda will introduce a series of electric vehicles with built-in hybrids under Honda's e-Architecture 2030, an innovative EV platform led by Honda, and will assemble electric cars at Honda plants in North America.
Dave Gardner, executive vice president of national operations at American Honda Motor Co, said in a statement that Honda will initially focus on its national sales on California and other states like Texas and Florida.
He said Honda wants to add hybrid systems to more Honda models.
Our strategy is focused on introducing a higher percentage of hybrids in core vehicles in the near term, making a committed effort to achieve higher volume leading to the introduction of our Honda Prologue, Gardner said.