Indian direct selling industry sees strong sales growth

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Indian direct selling industry sees strong sales growth

The Indian direct selling industry is led by companies like Amway, Avon, Oriflame, Modicare, Herbalife and others.

The US has emerged as the top direct selling market, accounting for 23 per cent of the total sales with USD 42.67 billion retail sales, according to the WFDSA report.

South Korea and Germany contributed equally 10 per cent of the total global sales with around 19 billion sales from direct retail.

The global direct selling industry reported sales of USD 186.10 billion in 2021, up 1.5 per cent in constant currency terms, according to the WFDSA report.

The wellness category reported the highest sales and contributed around 35 per cent of the global sales, followed by the cosmetics personal care segment with 25 per cent.

The US, China, Japan, Malaysia, Brazil, South Korea, South Korea, China, Japan, Taiwan, France and Taiwan contributed to 78 per cent of the global sales.

The industry continued to grow with a three-year compound annual growth rate of 3.8 per cent for the 2018 -- 2021 period, excluding China sales, according to the report.

The Indian direct selling industry, except for the minor blips at first, has shown resilience and sustainability, according to Rajat Banerji, chairman of the Indian Direct Selling Association.

The CAGR of 15.7 per cent and the year-on-year growth rate of 7.7 per cent reaffirms the industry's commitment to further heights while protecting consumer interests and those of direct sellers who have always sweated out to help achieve the mark, Banerji said.

WFDSA is an international organization based in Washington DC, representing the worldwide direct selling industry. It consists of 60 national associations, including the IDSA.

IDSA is the self-regulatory body for the direct selling industry in India. It acts as an interface between industry and policy-making bodies.