Over time we've seen the platform go through a lot of little changes, and Instagram has been around for 11 years now. As CEO Adam Mosseri mentioned, Instagram has moved towards something that is going to be heavily focused on videos as well as being an app to share photos on.
If you look at Instagram like this, how you see it today, you aren't the only one. Small changes have taken place in the UI and how the app looks, often too small for you to notice unless you really look. In 2016 after a radical logo change, Instagram is changing. The platform has announced that it is going to bring in new energy and that includes a visual refresh across multiple facets. Instagram said the new system was designed to embrace continued evolution to help us create more immersive and inclusive experiences for our community.
Our new design system puts content at the center, with a focus on simplicity and self-expression. The platform added that the new marketing layouts for Instagram show full-screen imagery, reference the in-app experience and celebrate the creativity we see from our community every day.
The new changes are an illuminated gradient logo, a new typeface and a focus on content. The gradient Instagram logo that was introduced in 2016 is getting an upgrade to make it look like it is alive and illuminated with the help of a 3 D modelling process. The gradient signals moments of discovery in our marketing, logo and even in-app, as seen in Create mode, stickers and Instagram Story rings, according to Instagram.
The platform is getting Instagram Sans, which will be used in its brand and other media formats like ad campaigns. Instagram Sans has been designed with our heritage in mind and includes multiple global scripts. This font will also be available on the app and can be used on Stories and Reels.
The focus on content is all about full-screen views that we have seen on Instagram for a while. This makes Instagram look more like TikTok, but well.