Johnny Depp's win in the defamation trial against the ex-wife Amber Heard is only accelerating the popularity of his Dior cologne.
Ian Wishingrad, the founder of BigEyedWish, said that the French luxury fashion house owned by LVMH Mo t Hennessy Louis Vuitton and Ian Wishingrad, has another win, according to BigEyedWish, founder of marketing firm BigEyedWish.
Droves of Twitter users have announced on the social media platform that they were either buying or wearing Dior Sauvage, which Depp had been the face of since 2015, in celebration of his win. The jury awarded the actor more than $10 million and vindicted him of allegations that he abused Heard.
The jury also awarded Heard $2 million after she was defamed by one of Depp's lawyers, who accused her of creating a detailed hoax that included roughing up the couple's apartment to look worse for police.
Another person said on the platform that they were wearing their Christian Dior Sauvage cologne in honor of Johnny Depp. This dude sucked hours out of his lives to watch like a court TV show, and basically gave us a new movie and completely reinvigorated himself, Wishingrad said.
Everyone felt he was winning anyway, even before the verdict. According to Wishingrad, it was a boon for him as well as for Dior.
Metro reported that demand for the fragrance surged almost 50% during the trial.
Representatives for Dior did not respond immediately to FOX Business's request for comment at the time of publication.
Wishingrad said that there are so few big bankable people in the world. He is one of those people. The media attention from the trial will naturally fade, so it's incumbent on Dior to invest in advertising for the product, according to Wishingrad.
He said the verdict was your exoneration of investing in him. The media should focus on putting Johnny out there with Dior and Sauvage. It's now up to Dior to look into doing a new deal with him, another photo shoot or even another commercial, he said.
He said that they Dior can keep the ball rolling as much as they want, and now they have permission without backlash to go. Consumers recognize the scents attached to celebrities because companies spend a lot of money to make them visible.
If it's not visible, Wishingrad said something else will win the consumer over.