Kanye West’s Adidas partnership under review

Kanye West’s Adidas partnership under review

Kanye West's partnership with sportswear manufacturer Adidas is under review and the star is not happy about the decision, the company said on Thursday.

West criticized the sports retailer in a profanity-laced Instagram post and claimed they stole his designs, according to TMZ.

West said he has lost 18 million followers and that he has since stepped down as a result of F K ADIDAS.

He added. The German sportswear giant, which is the largest sports clothing manufacturer in Europe and the second largest in the world behind Nike, has maintained a business partnership with West to produce his Yeezy product line.

The review was made days after West wore a White Lives Matter t-shirt at a Paris fashion show and after he called the Black Lives Matter movement a scam on social media.

The partnership was put under review after repeated efforts to privately resolve the situation, according to Adidas. During this period, we will continue to co-manage the current product. Adidas has always been focused on creativity, innovation, and supporting athletes and artists to achieve their vision, according to the statement. One of the most successful collaborations in our industry's history is the Adidas Yeezy partnership. Adidas said that all successful partnerships are rooted in mutual respect and shared values. West takes to social media to express his opinions and criticisms, including some in the past few months that have been specifically addressed to Adidas and its CEO.

Since 2013, the two have been partnering together, according to Reuters.

West partnered with Nike from 2007 to 2013 when he famously released his Red Octobers, according to the Wall Street Journal. The partnership failed to produce a shoe for the first time in 2006, and the star collaborated with Adidas.

The star lends the company the rights to design and manufacture Yeezy products in West's current agreement with Adidas. According to the Journal, West receives about 15% of royalties in return.

West threatened to walk away from the agreement and take the Yeezy line solo last month.

The Adidas review announcement came less than a month after West announced he was terminating his partnership with clothing retailer Gap Inc.

West deletes updates on Instagram. As of Friday morning, his account had merely three posts, including a post about each of his parents and a video of Fox News host Tucker Carlson.