Leafly expands its cannabis advertising offerings

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Leafly expands its cannabis advertising offerings

Leafly LFLY, an online cannabis information resource and marketplace, unveiled three new additions to its suite of advertising products, Leafly Ads. The site Marquee and Strain List Marquee ads placements are Leafly's biggest ads placements to date, providing retailers maximum visibility on the company's homepage. Dave Cotter, chief product officer at Leafly, said that the expansion of our Leafly Ads advertising suite allows local retailers to reach, target, and convert more consumers. These tools create new pathways for people at all stages of their cannabis journey, whether they come to Leafly to research cannabis or shop for a specific strain, product or desired effect. We know that high-visibility within the platform helps drive retail sales, and these new offerings provide visibility for high-intent customers. The ads placements on Leafly give retailers the chance to reach shoppers first, driving more impressions, awareness, and more dispensary visits. These ads can be used to target shoppers at local level, and give retailers exclusive access to Leafly's most trafficked pages.

Leafly's Strain Page Feature Ad matches a retailer with shoppers looking for effects-specific products the retailer has in stock, using first-party strain data. As the cannabis industry continues to mature and people are increasingly shopping by desired feeling or end-effect, effects-based product marketing is critical for the success of the business.

Leafly offers consumers a personalized cannabis experience with the help of Leafly's strain database. The database allows visitors to explore over 6,000 strains with both lab data and user-generated reviews.

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