London is experimenting with bizarre flavors for hot summer

42
1
London is experimenting with bizarre flavors for hot summer

Some people in London are trying some really unique cupboard classics ice cream flavors as they endure the hottest summer ever.

The Ice Cream Project is made up of a number of non-traditional ice cream flavors. These flavors include a variety of condiments or other food items that are typically found in a person's pantry, such as ketchup, mayonnaise and baked beans.

This is The Ice Cream Project, created by Anya Hindmarsh, so this is all about elevating the everyday flavors, said Hannah Wearne, retail associate at an ice cream provider.

She said that we took British store cupboard classics and turned them into ice creams, so we have flavors like Heinz Baked Beans, Mayo, ketchup, we also have Quaker Rolled Oats, PG Tips, all of the fun things that you usually get in your store cupboard.

The customers were excited about trying the unusual ice cream flavors.

We came early this morning and we were so excited the whole day, and we had to come and try all of these amazing flavors," Adrienne Konviser said. I'm so impressed, it's great and it's great for the kids and we were excited. Izzy, the daughter of Konviser, said there were lots of weird flavors. The Ice Cream Project will run until August 28th.

I tried mayonnaise and ketchup so far. The ketchup is a bit better, but they are not as sweet as I would like because I have a sweet tooth, customer Saaliha Ledgister said.