In Mayfair's Hanover Square, a short walk from Savile Row, Oxford Street and Michelin-starred restaurants, there is little mistaking Vogue House for what it is: the home of the fashion bible's British edition.
A six-hour drive away from a pub in the Cornish countryside has made it a place of concern for bosses at the fashion giant. Despite the pub's existence for hundreds of years, the landlords have been asked to rename it.
It did not take long for their shock to dissolve into humour. If someone had taken the time to look us up, it wouldn't have taken five minutes to say, Oh, there is a place called Vogue, said Rachel, 49, who is not a reader of the magazine.
The letter dated 1 March said that they were concerned that the name you are using is going to cause problems because as far as the general public is concerned, a connection between your business and ours is likely to be inferred. The Star Inn has been in the small village of Vogue, near St Day, for hundreds of years, wrote in response in which his answer to the request was a categorical no The magazine's letter was hilariously funny he wrote. He believes it was sent in confusion after the couple changed their trading status to a limited company.
He said that he presumed that when you chose the name Vogue in the capitalised version, you didn't seek permission from the villagers of the real Vogue. I also presume that Madonna did not seek permission to use the word Vogue again as a capitalised version for her song of the same name in the 1990s. The couple, who have been running the pub for 17 years, replied to the letter within the seven-day time frame that was requested of them, but are yet to receive a response.
Rachel said in an interview with the Guardian that we are just a village community pub. We do what we can to support the community. The pub, nicknamed the Vogue by locals, has remained largely unchanged, aside from a few upgrades and additions, and is adorned with maps of the local area circa 1800.
Rachel said that some regulars had been up in arms and wanted to go to the local council to take the case further. She said we are not really interested in fighting. We pointing out the obvious that they should have looked it up themselves. It wouldn't have taken much. She said that mistakes are made. Some are a bit more funnier than others. A new letter was sent to owners on Friday afternoon, in which a Cond Nast lawyer admitted it was a mix-up.
He said that further research by our team would have identified that we did not need to send such a letter on this occasion. The couple bought the pub after going out for a bike ride and finding it closed for the afternoon. They were disappointed to not be able to stop and have a pint. They thought if they had the pub, it would have been open.
Not long after, an ad appeared in the local paper and they bought it.