Martha Stewart has announced the launch of a new digital NFT boutique called FRESH Mint. The digital boutique will have collections of NFTs featuring her in Halloween costumes, a variety of carved pumpkins and more.
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The collection is being launched in partnership with Tokns Commerce, Inc. a business that partners with creators to help build collections of NFTs.
The new NFTs launch on November 19 and will be integrated into Martha.com. The NFTs can also be reviewed on Opensea and some of the NFTs already have bids for up to one Ether.
Stewart said that she sees Tokns as a new opportunity for artists and that her partnership with Stewart aligned with her vision and felt authentic.
I have been lucky to collaborate with talented artists, creators and entrepreneurs throughout my life. I see NFTs as a new canvas for creativity and Blockchain as a vehicle to protect artists' IP and support their incredible work, said Stewart. By collaborating with Tokns, we reached an approach that feels authentic and aligned with my vision. Stewart said that they are very excited to help Jamie Tedford unlock value.
Martha's vision is beyond excited to help bring Martha's NFT energy to life. Over decades, her innovation has created a trove of intellectual artifacts and historical property. It is our job to unlock this value, giving fans a new way to celebrate her legacy.