Amritsar Punjab India January 15, ANI The media certification and monitoring committee MCMC has been set up by the Amritsar district administration to monitor the expenses of candidates on certified ads given in media and social media during the assembly elections in Punjab.
A media certification and monitoring cell is made for elections, as per the Supreme Court guidelines. The committee is headed by the DC. The committee has seven members, including SDM and an independent journalist. Saurabh Deep, committee member Amritsar said we monitor and certify ads given in media, social media, and issue notice to candidates if they are found to be in violation of the Model Code of Conduct.
He said they have subject experts from three English, Hindi and Punjab.
We work 24 7 in three shifts. There are 20 working staff here, which have subject experts for subject experts English, Hindi and Punjab plus Computer specialist, said Deep.
Deep said that we have three sections here - electronic media, print media and social media.
There are three sections here. Our second section is print media, in which we monitor the expenditure in newspapers for paid ads and news. He added that we have social media teams, cinema halls, FM radios that we monitor.
He said that it is necessary to get the approval of the MCMC for the advertisement in electronic media, social media, cinema halls, FM radio. The ads in the print media must be approved by the committee two days before its appearance.
Deep further added that if a candidate places up an advertisement without the written permission of the candidate and without the approval of the committee or violates MCC guidelines, action is taken against them.