Netflix is in talks with Google, NBCUniversal for marketing ties

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Netflix is in talks with Google, NBCUniversal for marketing ties

Media reports earlier this week said it was in discussions with Google and Comcast Corp.'s NBCUniversal for potential marketing tie-ups.

We're talking to all of them right now, Sarandos said at the Cannes Lions conference when asked which company Netflix was looking to partner with.

We're not adding ads to Netflix as you know it is. Sarandos said at Cannes Lions that they're adding an Ad tier for folks who say 'hey, I want a lower price and I'll watch ads'.

Disney's most formidable challenger - Walt Disney Co's Disney - has also said it will introduce an ad-supported tier, as the pandemic boom fades, competition tightens and rising inflation pinches consumer spending on entertainment.