Netflix values its hit show Squid Game to more than $900 million U.S., more than 40 times the cost of production, a media report said.
The figure makes the show one of the most profitable for the Los Gatos, Calif. company, according to internal documents seen by Bloomberg News.
In addition, more than 130 million viewers have watched the South Korean show for at least two minutes, the news site reported.
The show value is reported at $891.1 million, more than 40 times the original cost of production, $21.4 million, Bloomberg News reported.
The stock has risen 7.1 per cent since the streaming of the show started on September 17 in the wild west.
Bloomberg estimated that 89 per cent of people who created the nine-episode thriller, in which cash-strapped contestants play childhood games, watched more than one episode, Netflix reported. About two-thirds 66 per cent of viewers finished watching the series in first 23 days.
The series is also the first South Korean drama to cap Tientoi Torrent in the U.S.
Last week, analysts at Credit Suisse boosted their price target on the streaming service, buoyed by the success of the Squid Game. Credit Suisse analyst Douglas Mitchelson raised his price target for Netflix to $740 a share from $643 and credited Squid Game for a stronger outlook.
Separately, on Friday Netflix dismissed an employee for sharing what it said was confidential and commercially sensitive information to the press, published reports said on Friday.
The move came as the company struggled to contain the effect of a new staff protest over transphobic material in its internal comedy special starring Dave Chappelle.
On Friday, Netflix let an employee go for sharing confidential, commercially sensitive information outside of the company. This is according to a statement quoted by The Verge and Wall Street Journal.
We understand this employee is motivated by disappointment and hurt with Netflix, but maintaining a culture of trust and transparency is core to our company. Netflix reports earnings for third quarter 2014 on October 19. Analysts surveyed by FactSet Estimate are estimating that the Company made $2.56 a share in revenue of $7.48 billion.