E-commerce is growing and familiar categories remain at the top of the top.
The slowdown of the COVID 19 pandemic has not decreased the popularity of e-commerce, according to Posti's Vice President for eCommerce and Delivery Services Tommi K ssi.
E-commerce is growing. In the past six months, 37% of the buyers have increased their online shopping. The share of online sales in total revenue is expected to grow within six months, and stores are optimistic about growth. Over 70% of stores have revenue online, according to Tommi K ssi.
Most of the purchases are for clothes, shoes and accessories, 68% are home electronics 44% and food 40% Digital channels and store campaigns are popular in marketing.
Most online stores are 92% doing digital advertising. The second most widely used marketing channel is newspaper 36%. There is a lot of emphasis on digital channels, but they also have the most competition. 55% of buyers have looked up information about a product or considered buying it based on print advertising, according to Tommi K ssi.
A little over half 41% of consumers have downloaded at least one online store application, some have downloaded multiple.
In terms of sales campaigns, shoppers are more interested in stores own campaigns 66% more than general seasonal campaigns, like Black Friday 53% Stores consider their own campaigns more important.
90% of online shoppers have increased the size of their shopping cart to get free delivery. 60% of online stores say they offer cheaper deliveries when a certain purchase amount is reached.
The most popular delivery method is the parcel locker, which is used by 90% of buyers. Home delivery became more popular due to the pandemic, and its popularity is still growing: 24% say they have used it more in the past six months.
55% of buyers want to choose the delivery method at checkout. Most online stores have at least two options.
Delivery companies still have a lot to do in sustainability communication.
Online shopping is more environmentally harmful than shopping in brick-and- mortar stores, according to buyers. The poor quality or dispensable nature of products 54% is the most common environmental concern, while one third 39% of buyers consider the environmental impact when choosing a delivery option. 62% can't say which delivery company they consider the most environmentally friendly. Posti gets the most mentions.
Delivery companies still have a lot to do when it comes to communicating about sustainability. There are many different terms that can be hard to interpret. For example, a leading corporate sustainability evaluator EcoVadis placed Posti's sustainability work among the top one percent in the world, according to Posti's Director of Sustainability Noomi J gerhorn. International commitments are also important. The Science Based Targets initiative is the most respected in climate work. Artificial intelligence and automation are not yet widely used in our society.
According to 71% of online stores, artificial intelligence is a success factor in the future. Only a small number of stores are currently using it.
7% of online stores use warehouse automation. 13% of the world's warehousing have outsourced their warehousing and 10% are considering outsourcing at the moment.
The survey was conducted by TNS Kantar from May to June 2022. The survey was conducted for the fifth time this year, with renewed content. The target group includes consumers who make purchases online at least once a month 2083 and online stores 300 respondents.