Parler, a self-described conservative social media platform supported by conservatives will sponsor the NASCAR Xfinity Series driver JJ Yeley's No. 17 car during a later this month race at Las Vegas Motor Speedway, the company said Tuesday.
Parler s car will display Yeley's logo during the Alsco Uniforms 302 on Saturday, Sept. 25. The event is the second tier of the first playoffs of the first NASCAR circuit playoffs.
Parler was great having Yeley on board for the race, said Yeley in a statement. I think Parler echoes the sentiment of a lot of NASCAR fans and me that free speech and the ability to have open conversation on or offline without fear is an important part of this country. Parler Chairman Jonathan Smith said the platform sought to partner with a driver who embodies values important to both the Parler and NASCAR communities, according to a press release.
Farmer said that JJ Yeley was that guy.
The NASCAR promotion is Parler s latest effort to establish itself after a contentious year. Apple and Alphabet-owned Google removed Parler from the app stores following the Jan 6 Capitol riot, while Amazon each banned the app from using its web hosting platform.
All three companies cited concerns that Parler had not taken adequate steps to address posts inciting violence following reports linking the platform to the Jan. 6 riot. The actions prompted public action from Parler, which accused prominent tech firms of censorship.
In April Apple Parler app store reinstated after the platform agreed to make changes to align with Apple s content policy.
Parler has billed itself as an alternative to platforms such as Facebook and Twitter, which are under scrutiny from Democratic lawmakers over content editing and privacy practices. The company s press release states it is an inclusive social media platform that welcomes people from all political affiliations and views of various positions.