His palms are sweaty, knees are weak and his arms are heavy is a line in Eminem's hit song Lose Yourself. The lyrics might be applicable for anyone taking part in a new workout with Peloton Interactive NASDAQ: PTON What Happened: Eminem is the latest musician to be signed with Peloton and will have their music featured in a themed workout.
On January 28, Peloton will launch a boxing-specific Artist Series using the music of Eminem. Peloton will premiere the class series with Eminem to take this programming moment to new heights, as the rapper's debut on the Peloton platform, Peloton said in its press release.
The live events and use of Eminem music serve as an introduction for users to sign up for a two-week Peloton program called Get Hooked: Peloton Boxing and its regular programming of boxing classes on the Peloton App. The free Peloton App is free for two months.
Three live boxing classes will take place in users local time zones and will be available later on-demand. The classes are led by Peloton Instructors and will be hosted on the Peloton App.
Additional Artist Series eminem-themed workouts will take place on January 29, Jan. 30, and Jan. 31 for Tread Bootcamp, Core Strength and Cycling classes.
Why is it important to know Peloton shares were hit hard last week on reports that the company was halting production of its connected fitness products due to consumer demand. Peloton executives said the report was not true.
Peloton could be focused more on the subscription side of the business, while the company s connected products segment could take a hit due to weakened demand and lower production.
The value proposition of the company's Peloton App and various subscription services could be highlighted by hosting themed workout events and integrating popular music.
Similar to rivals in the fitness space, the boxing classes could serve as a test for customer appetite for a potential connected boxing business line.
PTON Price Action: PTON shares were trading down 2.22% at $24.20 Thursday morning. The last month, the shares were down over 35%.