Ramen King Keisuke said in a press release that it spent more than two years re-engineering the traditional ramen eatery to suit the American market, harnessing new technology to deliver a labour-lite operation.
Customers will be able to order their own food at a kiosk and receive a bowl of ramen within five minutes at the US outlets. There will be a new app for delivery orders.
Customers will enjoy Ramen King Keisuke's signature at the new outlets, including its popular lobster broth ramen, as well as a new vegan dish made of potato and mushroom that was created exclusively for the market.
Brand CEO Dolores Tay said that we saw a gap in the American market to create the first nationwide ramen brand in a category with no dominant leader. We want to serve delicious, authentic Japanese ramen of the best value in all of America, introducing it to folks who have never tried it before. The company said it plans to expand in the United States, beyond southern California in the near future.
Ramen King has 18 outlets in Singapore, as well as several branches in Japan.