Sorare said on Thursday that Major League Baseball will launch an online game in partnership with SoftBank-backed NFT company Sorare.
The game is intended to allow baseball fans to buy and sell NFTs representing baseball players using the criptocurrency ether, building fantasy teams that they can compete with to win prizes.
A non-fungible token called NFT is a form of digital asset that represents a digital file, such as an image, video or piece of text.
Sports-related collectibles are proving to be a popular type of NFT as the digital assets market exploded into a multibillion-dollar industry last year.
The U.S. National Basketball Association, including the U.S. National Basketball Association, has licensed NFT-based products for fans.
Sorare, which raised $680 million last year in a funding round led by SoftBank, also has a partnership with Major League Soccer in the United States.
The UK's gambling watchdog is investigating the company.