The richest person in the world has tackled electric vehicles, space travel, underground transportation, and other sectors and could have his eyes set on a new category. What Happened: Tesla Inc TSLA CEO Elon Musk is gearing up to launch a cologne brand in the future.
Musk said that The Boring Company could soon sell a cologne that smells like burnt hair.
Burnt Hair scent for men by Singed, coming soon from boringcompany, the same people that sold you a Flamethrower, Musk tweeted.
Musk joked that people could stand out in a crowd with the new cologne and get noticed when they walk through the airport.
Whether the tweets from Musk were a joke or a preview of an actual product remains to be seen. Johnna Crider, a writer for Teslarati, said the perfect price for the cologne could be $69.42, a play on two of Musk's favorite numbers.
Musk will perhaps introduce a new cologne, and it will have a different smell, which would meet somewhere in the middle of internet trolling and sharing previews of events before they happen, two things Musk has been known for on Twitter.
Why is the post from Musk important because his last name is already used in the cologne industry.
Musk has released a number of products from his companies over the years. This includes the infamous flamethrower from The Boring Company that was later known as Not-A- Flamethrower and sold out with 20,000 units sold.
The flamethrower was hit by authorities worldwide, as previously reported by Benzinga.
In order to celebrate the success of the company, Tesla has launched its own Tequila and belt buckles. A trademark for the T logo and branding iron was filed earlier this year by Tesla. Tesla previously sold a cyberwhistle and cyberquad.
Many Tesla fans won't be able to forget the Tesla shorts that were sold as a reference to investors betting against the electric vehicle giant.
The online store of Tesla is known for its lifestyle category, which includes offshoot merchandise from Musk and his company. Boring Company could offer other products to build on its strong following and increase brand recognition.
If Musk is going to release a new cologne brand, one of the big questions will be whether consumers can use Doge coin DOGE USD to purchase it. Musk has been a vocal supporter of Doge coin. Users can pay with Doge coin for Tesla merchandise and rides using The Boring Company.