Two-thirds of women and 60 men willing to boycott Russian products

Two-thirds of women and 60 men willing to boycott Russian products

Two-thirds of the women and 60 percent of men expressed their willingness to boycott such products and services.

Over 35-year-olds were particularly ready to demonstrate their disapproval of operating in the war-waging country, whereas 18-24 year-olds were less reproachful about such operations, with half ready and another half not ready to boycott.

Over four-fifths of respondents said they have reduced buying Russian products due to the war in Ukraine. Half of 59% of respondents said they stopped buying Russian products, and a quarter 25% said they stopped buying Russian products partially.

The respondents were asked to name brands or companies they have boycotted over the invasion of Ukraine by Russia.

Teboil received the most mentions along with its Russia-based parent company, Lukoil. The Finnish petroleum importer and distributor has been boycotted by consumers and numerous partners since the early stages of the war, but in early March the outrage increased when Kaleva, a newspaper published in Oulu, was asked to edit a story to state war instead of conflict by Toni Flyckt, the director of marketing and communications at Teboil.

According to Reuters, Lukoil is owned by its president, Vagit Alekperov, and his deputy, Leonid Fedun.

The respondents mentioned the likes of Fazer, Fortum, Hesburger, Neste, Nokian Tyres, Paulig, S Group, and Valio, but it is likely that at least some of the boycotts took place while the companies were still mulling over their response to the invasion.

Fazer has shut down four of its four bakeries in St. Petersburg and Moscow. Hesburger has also announced the closing of all of its restaurants in Belarus and Russia, after somewhat conflicting messages.

Among the foreign companies that were mentioned by the respondents were Coca-Cola, Nestle, Unilever and Yango.

A thousand people were interviewed by IRO Research between March 15 and 23.

CORRECTION: An earlier version of this article incorrectly described Lukoil as a state-owned company. Its shares, 55 per cent of which are free-float shares, are listed on stock exchanges in Moscow, Frankfurt, London and the US.