Two-thirds of women and 60 men willing to boycott Russian products

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Two-thirds of women and 60 men willing to boycott Russian products

Two-thirds of women and 60 percent of men expressed their willingness to boycott such products and services.

Over 35 year-olds were particularly ready to demonstrate their disapproval of operating in the war-waging country, while 18-24 year-olds were less reproachful about such operations, with half ready and another half not ready to boycott.

Over four-fifths of the respondents said they have reduced buying Russian products due to the war in Ukraine. Over half 59% of respondents said they stopped buying Russian products, and a quarter 25% said they stopped buying Russian products partially.

The respondents were asked to name brands or companies they have boycotted over the invasion of Ukraine by Russia.

Teboil received the most mentions along with its Russia-based parent company, Lukoil. The Finnish petroleum importer and distributor has been boycotted by consumers and numerous partners since the early stages of the war, but the outrage grew in early March when Kaleva was asked to edit a story to state war instead of conflict, according to Toni Flyckt, the director of marketing and communications at Teboil.

According to Reuters, Lukoil is owned by its president, Vagit Alekperov, and his deputy, Leonid Fedun.

While the respondents mentioned the likes of Fazer, Fortum, Hesburger, Neste, Nokian Tyres, Paulig, S Group and Valio, it is likely that at least some of the boycotts took place while the companies were still mulling over their response to the invasion.

Fazer, for example, has shut down four of its four bakeries in St. Petersburg and Moscow. After somewhat conflicting messages, Hesburger has also announced the closing of all its restaurants in Belarus and Russia.

Among the respondents were Unilever, Coca-Cola, Nestle, Unilever and Yango.

Between March 15 and 23 by IRO Research, a thousand people were interviewed.

CORRECTION: An earlier version of this article incorrectly described Lukoil as a state-owned company. Its shares, 55 per cent of which are free-float shares, are listed on stock exchanges in Moscow, Frankfurt, London and the US.